PGA Merchandise Show

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Dunning needed us to design a merchandising display that didn’t just command attention at golf’s largest merchandise show, but truly distinguished itself from everything around it. The objective wasn’t simply to stand out in a crowded hall; it was to create a presence so intentional, so visually compelling, and so strategically merchandised that it stood apart entirely, elevating the brand, captivating buyers, and redefining what a trade show experience could look and feel like.

Solution

We began concepting the installation months in advance, approaching it not as a booth, but as a statement. Every detail was explored with intention, searching for fresh, elegant design elements that would naturally draw attention while sparking inspiration. From architectural features to layered visual moments, we focused on creating an environment that felt refined, immersive, and thoughtfully curated, a space that invited people in and left a lasting impression long after they walked away.

Outcome

The effort and intention behind the installation did not go unnoticed. We were honoured with the “Best Merchandised Booth” award from the fashion writers at Sports Illustrated, a distinction that recognized not just visual appeal, but the thoughtful curation, storytelling, and elevated presentation that set the booth apart from the rest of the show floor.